Coniq and DILAX announce strategic partnership to add new depth to shopping centre insight

Coniq and DILAX have signed a partnership agreement that will see them offer shopping malls and outlets an integrated view of key customer data.

The partnership will combine urban journey analytics data from DILAX with CRM data from Coniq to give an unprecedented level of customer insight throughout the shopper journey. Both parties have agreed to invest in making data-sharing easy for clients to access and interpret, by integrating API’s and sharing of data for the benefit of the mall.

The shared data will allow malls to analyse the relationship between visitor numbers, dwell time, conversion rates and ATV, as well as centre zone transition and zone productivity.

Thorsten Kies, CEO of DILAX said “Shopping centres normally analyse footfall and transactional statistics, however, if they want to combine the two, it’s often a manual process. The DILAX and Coniq partnership will not only give shopping centres a deeper understanding of customer behaviour and the performance of their centres, it will make all this valuable insight easily accessible through one platform.”

DILAX is the international market leader in Urban Journey Analytics and Engineering for digitized urban space. We support our clients in optimizing their products and services on a sustainable basis and successfully mastering the societal challenges of the future.

From counting to tracking, from profiling to prediction - use case-oriented dashboards and reports show the relevant KPIs around customer behaviour in urban areas. International retailers and centre investors, as well as advertising communities and transportation hubs, rely on DILAX data to increase performance and profitability, measure ROIs, and ensure the sustainability of strategic decisions.