Case Study: Kiehl's
Kiehl’s employs Coniq to create a flexible and scalable solution to manage their ever growing loyalty scheme, as they launched stores across Spain.
Who?
Founded as an old-world apothecary in New York’s East Village over 150 years ago, Kiehl’s extensive experience has resulted in a unique blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed over generations.
Challenge
Kiehl’s needed flexible and scalable technology to manage their ever growing loyalty scheme, as they launched stores across Spain.
Solution
Since Kiehl’s was launched in Spain they have used Coniq to manage their loyalty programme. They currently have more than 50,000 customers registered on their loyalty programme who, last year, spent more than 665,000€ in Kiehl’s shops.
Kiehl’s management team are very happy with the programme’s results. Staff in charge of managing the loyalty programme and customer sales assistants all say how easy Coniq is to use. In one year Kiehl’s has opened a new shop every month, in different cities across Spain. Kiehl’s trust Coniq to guarantee the success of their loyalty programme in all of these stores.
"The success from our loyalty programme was only possible using Coniq. We are very happy with the results achieved and are now considering using Coniq across our other L’Oreal brands in Spain" L’Oreal Spain Marketing Director