Case Study: Irgen Retail Management

Challenge

Irgen Retail Management sought to increase footfall, sales and loyalty at its Cilento Outlet by developing and running a data-centric customer engagement strategy and program.

Solution

Irgen selected Coniq, the Total Customer Engagement Company, and its innovative Geo-Loyalty solution, IQ Connect, to better understand and engage customers to drive revenue. IQ Connect provides a modern digital platform with the tools, including CRM, multi-channel communications, and a ready-to-use location-aware mobile app to create, manage and influence real-time customers’ shopping experiences before, during, and after they visit the retail destination.

Geo Loyalty Program

• Irgen collects shopper intelligence from phygital touchpoints - mobile, email, web, and in-store devices - to effectively target and interact with customers

• New loyalty program encourages and incentivizes shoppers to visit stores by sending personalized content based on real-time location, behavior, preferences

• Customers burn points for special offers, discounts, free products and services, and access to special VIP events

Business Results

• Coniq launched Cilento Outlet’s loyalty program in just 10 weeks (July 2021) • 100% of retailers (70) participate in the unique loyalty program • Drove 1,100+ new mobile app sign-ups in the first eight weeks of the program • 75% active members who visited or shopped at Cilento Outlet • Increased ATV from €35 (before Coniq), to €48 per customer • Generated €92,000 in sales for retailers in the first eight weeks (July-August) • Produced an ROI of more than 3900% in less than two months • Lowered the Cost of Customer Acquisition to €1.25 per active member