Case Study: La Compagnie de Phalsbourg
Coniq loyalty solution enables Heart of London to reward employees working within the BID whilst increasing internal footfall and revenue
Who?
La Compagnie de Phalsbourg own and operate 6 shopping malls in France and have engaged Coniq since 2017 to run their loyalty Program.In November 2019, they launched their existing loyalty Program in the new Centre - Buchelay.
Challenge
They wanted to: - Launch a successful loyalty and CRM program that can be replicated to all new centres
- Create a good level of engagement with the brands and the Program
- Create a healthy ATV (especially in comparison to non-members)
Solution
- Coniq created a system with 2 tiers: Exclusive Shopper and VIP - €1 spend = 1 point earned to be soon redeemed against gifts such as: Mugs, Tablets or key rings